Learn How to Grow From DTC to Retail in 3 Days

On August 2-5 Rodeo CPG and Indie CPG teamed up again with an all-star group of 30+ mentors to teach DTC-first brands how to make the jump to retail. Some of the topics we’ll be exploring at camp include bridging retail & DTC, execution in-store, team & KPIs, market research, consumer insights, retail marketing, operations, the cost of expansion, and working capital for creating new inventory.

See our camp recap below!



Suggested Packing List

Notebook & pen

A creative spirit

Comfortable clothing

Trail snacks & electrolytes

Come prepared with questions!

What to Expect at Cart Camp

Nine 1 hour group videos with mentors

Fireside chats with retail buyers

Ghost stories of retail wins & failures

Learn new leadership skills

Make new friends for life


Who Can Join Cart Camp?

Founders and senior operators of Food & Beverage brands that first launched DTC and now want to learn retail 101 together. We want our campers to be as diverse as possible across race, gender, cities, global flavors, and grocery aisles. Ideally your brand is either selling in local or regional retailers, or you’re planning your first expansion into retail for 2023. Cart Camp is designed to be a safe, inclusive space to ask all the retail questions you’ve been too afraid to ask or need help with.


Camp Mentors